• Location
• High Q Tower, Lahore
• Date
• 20, Aug 2026
• Job Type
• Full Time (On-site)

Role Overview

We are looking for a strategic and research-driven Digital Marketing Strategist who can build clear, data-backed marketing strategies for our B2B products and services.

This role is not focused on simply managing social media or running individual campaigns. The ideal

candidate will be responsible for understanding our market, customers, competitors, and business objectives, and translating those insights into effective digital marketing, demand generation, content, and growth strategies.

The person in this role should understand how to position products, identify the right target audience,

develop compelling messaging, and create marketing strategies that support brand growth, lead

generation, customer acquisition, and revenue growth, particularly in international markets.

Key Responsibilities

• Market & Audience Strategy
• Conduct in-depth research on target markets, industries, competitors, and customer behavior.
• Define and refine Ideal Customer Profiles (ICPs) and buyer personas.
• Identify key decision-makers, their challenges, pain points, and buying motivations.
• Research B2B and technology market trends to identify new growth opportunities.
• Analyze competitors' positioning, messaging, content, and marketing strategies.
• Digital & Growth Strategy
• Develop comprehensive digital marketing strategies aligned with business and growth objectives.
• Build clear customer journeys and marketing funnels from awareness to conversion.
• Create strategies for brand awareness, demand generation, lead generation, and customer acquisition.
• Identify the most effective channels and tactics to reach target audiences.
• Develop campaign concepts and strategic briefs for marketing initiatives.
• Positioning & Messaging
• Develop clear value propositions and messaging frameworks for different target audiences.
• Ensure marketing campaigns communicate customer problems, solutions, and business value effectively.
• Work with content and creative teams to translate strategy into high-impact marketing content.
• Ensure consistency in messaging across digital channels and customer touchpoints.
• Cross-Functional Strategy & Execution
• Work closely with Performance Marketing, Content, Creative, SEO, CRM, and Sales teams.
• Provide strategic direction for campaigns, content calendars, paid media, and demand-generation activities.
• Ensure all marketing activities are aligned with the overall business and growth strategy.
• Help teams understand who we are targeting, what we are communicating, and why a particular campaign or initiative is being executed.
• Performance & Optimization
• Define campaign objectives and key performance indicators.
• Analyze marketing performance, customer behavior, funnel conversion, and channel effectiveness.
• Identify gaps and opportunities for improvement.
• Turn marketing data and insights into actionable recommendations.
• Continuously test and improve targeting, messaging, content, and campaign strategies.

Required Skills & Experience

• 4–6+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or Marketing Strategy.
• Strong experience in B2B marketing, preferably targeting international markets.
• Proven ability to conduct market research, competitor analysis, and audience research.
• Strong understanding of ICP development, buyer personas, customer journeys, and marketing funnels.
• Experience developing strategies across content, paid media, SEO, email marketing, social media, and CRM.
• Strong understanding of B2B lead generation and demand-generation strategies.
• Ability to analyze marketing data and convert insights into actionable strategies.
• Experience working with cross-functional teams, including creative, content, performance marketing, and sales.
• Excellent communication, presentation, research, and strategic thinking skills.

What Will Make You Successful in This Role?

You Should Be Able To Answer Questions Such As

• Who is our ideal customer?
• What problem are we solving for them?
• What message will resonate with them?
• Where can we reach them?
• What content or campaign will move them through the funnel?
• How can we turn marketing activity into measurable business growth?

If you are someone who enjoys combining research, strategy, creativity, customer psychology, and data to build marketing strategies that drive real business results, we would love to hear from you.

Share your resume at 𝗘𝗺𝗮𝗶𝗹: careers@pk.see.biz

Share this opportunity with your network and refer candidates who are a great fit for this role.

Apply Now

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