PPC Specialist

Freelance
  • Freelance
  • Lahore
  • 1500 USD / Month
  • Salary: 1500

Website WindshieldHUB

About Us:

WindshieldHUB, a distinguished leader in the automotive service industry, operating in the US, is on the lookout for an experienced PPC Specialist. As an innovator in the auto glass industry, we are revolutionizing the nationwide auto glass installation process with our advanced technology. Our platform provides a seamless, digital solution for clients to manage their appointments with efficiency and ease.

Job Description:

We are seeking an experienced and passionate Pay-Per-Click (PPC) Specialist to join our marketing team. The ideal candidate should have experience in digital marketing, managing and optimizing PPC campaigns across multiple platforms specially Google Ads . You will develop, implement, manage, track, and optimize our PPC campaigns to increase digital marketing effectiveness and maximize ROI.

Key Duties and Responsibilities:

  • Develop and manage PPC campaigns across various platforms, including Google Ads and Bing Ads.
  • Perform keyword research and selection for pay-per-click campaigns.
  • Monitor and analyze analytics to make data-driven decisions and improve campaign performance.
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Optimize landing pages for search engine marketing.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Keep pace with search engine and PPC industry trends and developments.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, or a related field.
  • 8-10 years of work experience in managing PPC campaigns across various platforms, including Google Ads and Bing Ads.
  • Google and Bing Ads certification is strongly preferred.
  • Proven experience in utilizing analytics tools such as Google Analytics, Tableau, and WebTrends.
  • Proficiency with phone tracking software such as CallRail or similar platforms to track and optimize call-based conversions.
  • Demonstrated ability to perform keyword research, analyze key PPC metrics, and optimize campaigns to achieve defined objectives.
  • Familiarity with A/B and multivariate testing for ad copy and landing page optimization.
  • Experience managing moderate to large-scale PPC accounts in a variety of different business verticals.
  • Excellent communication skills and adept at preparing detailed PPC reports.
  • Knowledge of bid management tools (e.g., SEMRush, Ahrefs, WordStream,Click Equations, Marin, Kenshoo, Search Ignite) is an advantage.
  • Strong analytical skills with an ability to interpret data to make informed decisions.

Why Join WindshieldHUB?

We offer competitive salaries, a team-oriented work environment, and significant opportunities for professional growth. At WindshieldHUB, you will be part of a company that values innovation, integrity, and dedication.

If you’re an innovative thinker and a team player, who is passionate about digital marketing and is looking for a rewarding career in a fast-paced environment, we’d like to meet you.

Please send your resume and a brief description of your relevant experience.

WindshieldHUB is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Apply now to be a part of the WindshieldHUB family!

Note: Only candidates who meet the qualifications will be contacted.

To apply for this job please visit windshieldhub.com.