Convertt is a Lahore-based software house and CRO agency serving international customers in the US, the UK and the Middle East. We are hiring a B2C Digital Product Marketing Executive with 1 year of experience in digital product marketing, performance marketing and Meta Ads (Facebook Ads & Instagram Ads) who can position our digital products, run campaigns that reach consumers and turn them into paying customers. You will own go-to-market for our digital products and drive sales, not just clicks.

Location: Mega Tower, Main Boulevard Gulberg, Lahore

Employment Type: Full-Time (On-Site)

Experience: 1 Year

Salary: PKR 60,000 – 75,000 (Based on skills & experience)

Key Responsibilities

• Own B2C digital product marketing — positioning, messaging, value propositions, pricing and offers for each digital product.

• Plan and run go-to-market (GTM) campaigns and product launches end to end: offer, target audience, creative, budget and follow-up.

• Plan, launch and optimise Meta Ads (Facebook Ads & Instagram Ads) for customer acquisition and direct sales, including retargeting and lookalike audiences.

• Build and optimise the full sales funnel — ads, landing pages, checkout and email/WhatsApp follow-up — to improve conversion rate.

• Write persuasive ad copy, landing pages, product pages and promotional content that turn visitors into paying customers.

• Sell directly: respond to customer enquiries and DMs, handle objections and close sales.

• Track performance marketing KPIs — CPA, CAC, ROAS, conversion rate, AOV and customer lifetime value — and move budget toward what sells.

• Run A/B tests on creatives, audiences, offers and landing pages.

• Brief designers on ad creatives and short-form video (Reels), and review them before launch.

• Research competitors, consumer trends and pricing to sharpen positioning, and report weekly on sales and revenue.

Required Skills & Qualifications

• 1 year of experience in B2C digital product marketing, digital marketing, performance marketing or e-commerce marketing.

• Hands-on Meta Ads Manager experience (Facebook Ads, Instagram Ads, Pixel / Conversions API) with your own budget and results.

• Proven ability to sell: you have generated and closed real sales from your campaigns or directly with customers.

• Strong English copywriting for ads, landing pages and product pages.

• Data-driven: comfortable deciding on CPA, CAC, ROAS and conversion rate.

• Good working knowledge of Excel or Google Sheets.

• Bachelor's degree in Marketing, Business, Mass Communication or a related field (or equivalent experience).

Preferred Qualifications (Good to Have)

• Experience marketing digital products, apps, SaaS, online courses, templates or e-commerce / D2C brands.

• Experience selling to international consumers (US, UK, Middle East).

• Exposure to Google Ads, TikTok Ads or email marketing tools such as Klaviyo or Mailchimp.

• Familiarity with Google Analytics, Shopify or landing-page builders.

• Basic Canva or CapCut skills for quick creative mock-ups.

What We Offer

• Competitive salary of PKR 60,000 – 75,000 based on skills and experience.

• Real ad budgets and ownership of digital product marketing from day one.

• Exposure to international customers and markets.

• Career growth toward Senior Digital Marketing and Growth roles.

• Professional and collaborative team culture.

How to Apply

Send your resume to hr@convertt.co with the subject line: Application – B2C Digital Product Marketing Executive