Who adlance is

adlance is a UK-registered digital marketing agency with its delivery team in Lahore. The client base is largely UK charities and non-profits — appeal campaigns, donation funnels, social content and video — alongside commercial accounts. The Digital Marketing department sits alongside Creative, Design and Video, and the work is campaign-shaped: it runs to Ramadan, Muharram, Qurbani and winter appeal moments rather than to an even monthly drumbeat.

Our work is public. adlance.co.uk/our-projects shows the campaigns, brand work and content we have produced across these accounts, and it is the quickest way to understand what this role contributes to. We expect anyone applying to have looked through it before their interview, and to have a view on it.

What the role does

This is a senior seat. The Creative Digital Marketing Specialist owns the digital marketing outcome for a set of UK client accounts — the strategy, the campaigns that deliver it, and the creative that carries it — and leads the people producing that work.

Responsibilities

• Own the digital marketing strategy for assigned UK client accounts: the objectives, the channel mix, where budget goes, and what success looks like
• Plan and run campaigns end to end across paid social, search, email and organic
• Lead the creative & branding on those campaigns — set the direction, brief the team, and hold the standard on what ships
• Work directly with UK clients: present the plan, report on performance, and carry the account relationship
• Read the numbers and turn them into the next cycle — what changes, what stops, and why
• Lead and develop the content, design and video people working on your accounts
• Keep every account's output consistent with its brand, and plan against the campaign calendar so assets are ready before the moment, not during it
• Use AI heavily across research, production and analysis — this is core to how the department works, not an optional extra

Key skills

• Campaign strategy across paid and organic, and the judgement to decide where budget earns its keep
• Comfort with performance data — able to read it, act on it, and explain it plainly to a client
• Leadership — directing other people's work and raising the standard of it, not just producing your own
• Client-facing confidence with UK clients, in writing and live
• Creative judgement: able to tell whether an idea will work before it is made
• Fluency with AI tools across the whole workflow
• Organised across several accounts running at different speeds

Qualifications

• Bachelor's degree in marketing, media, communications, design or a related field
• 3-4 Years of professional experience running digital marketing campaigns
• A track record running digital marketing campaigns end to end, including paid budgets
• Case studies or a portfolio showing campaigns you owned and the results they produced
• Experience leading or directing other creatives