Company Description

Cipher Developers is a custom software development company that builds high-quality web, mobile, SaaS, AI, and business applications for startups and growing businesses worldwide. Founded in Pakistan, the company has grown into a team of experienced developers and technology professionals delivering reliable, scalable, and modern digital solutions. Cipher Developers works closely with clients from idea to launch and beyond, turning complex requirements into simple, effective products. Their expertise spans AI and generative AI, cloud and DevOps, full-stack web and mobile development, UI/UX design, business automation, and e-commerce solutions. The team focuses on understanding problems, selecting the right technologies, and creating software that delivers real business value.

Role Description

As a Junior Digital Marketing Executive at Cipher Developers, you will support the planning and execution of digital marketing campaigns across channels such as social media, search, and email. You will assist in creating and scheduling content, monitoring campaign performance, and preparing reports on key metrics. The role includes collaborating with designers and developers to ensure consistent branding and effective promotion of the company’s products and services. You will help conduct market and competitor research, contribute to basic SEO activities, and engage with audiences to build brand awareness. This is a full-time, on-site role based in Lahore.

Qualifications:

• 1-2 years of hands-on digital marketing experience (prior internship or agency experience is a strong plus).

Foundational digital marketing skills, including familiarity with social media marketing, basic SEO, and online advertising platforms.

<liability to create, edit, and optimize digital content (captions, blog posts, visuals in coordination with design) aligned brand tone goals.< li>

• Comfort with analytics tools (e.g., Google Analytics, social media insights) to track campaign performance and prepare simple reports.
• Strong research, organizational, and time management skills to support campaign planning and execution.
• Effective written and verbal communication skills in English; attention to detail and a proactive, learning-oriented mindset.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Interest in technology and software products; prior internship or project experience in digital marketing is an advantage.

About the Role:

We are seeking an ambitious Junior Digital Marketing Specialist to join our growing team. In this role, you will play a key hands-on part in executing our digital growth strategy—ranging from daily social media management and outbound cold email campaigns to assisting with paid advertising and web analytics.

If you are a proactive marketer who loves combining creative content execution with technical, data-driven tools like GA4 and ad platforms, we want to hear from you!

Key Responsibilities:

Social Media Management & Organic Growth

Manage, schedule, and publish daily/weekly content across core social media channels (LinkedIn, Instagram, Twitter/X, Facebook, etc.).

Maintain account branding, engage with audience interactions, and monitor online community activity.

Outbound Outreach & Cold Emailing

Set up, execute, and monitor cold email outreach sequences to generate qualified leads.

Maintain clean prospect lists, assist with domain/inbox warmups, and monitor deliverability metrics (open and reply rates).

Paid Advertising Execution

Assist with setting up, launching, and monitoring paid campaign operations across ad channels (Meta Ads / Google Ads / LinkedIn Ads).

Assist in creative testing, copywriting, and basic A/B variations to optimize campaign performance.

Analytics & Performance Tracking

Monitor campaign traffic and user behavior using Google Analytics 4 (GA4).

Set up basic conversion events, track key performance indicators (KPIs), and prepare weekly/monthly performance summaries.

Technical Familiarity:

Fundamental understanding of Google Analytics 4 (GA4) and traffic attribution.

Basic knowledge of ad managers (Meta Ads Manager, Google Ads, or similar platforms).

Email & Outreach Tools: Exposure to cold outreach platforms or email sequencing tools (e.g., Lemlist, Instantly, Apollo, or similar) is highly preferred.

Core Skills:

Strong written communication skills for ad copy, social posts, and email subject lines/templates.

Strong organization and detail orientation—able to track multiple campaigns and metrics without slipping.

Basic design/editing capability (Canva or basic graphic tools) is a plus.

What We Offer:

Growth Opportunities: Direct mentorship and hands-on experience across the complete digital marketing stack.

Dynamic Environment: Clear ownership over execution, testing, and growth initiatives.