Company Description

Aptech Computer Education, the IT education brand of Aptech Limited, is a pioneer in technology training, operating since 1986. Through its extensive global network of centers, Aptech has trained over 6.5 million students in a wide range of IT and professional courses. The company partners with leading technology vendors such as Microsoft, Google, and Red Hat to deliver industry-recognized certification programs. In Pakistan, Aptech has centers across major cities including Karachi, Hyderabad, Lahore, Islamabad, Faisalabad, and several others, offering software, hardware, and networking academies. Aptech emphasizes job readiness by providing placement support, workplace skills training, and regular workshops, job fairs, and campus recruitment activities.

Role Description

The Digital Marketing Faculty role is a full-time, on-site position based in Karachi. The faculty member will design and deliver digital marketing curricula, including lectures, practical sessions, and projects that cover core concepts such as online marketing strategies, campaign planning, analytics, and content-driven marketing. Daily responsibilities include preparing lesson plans, creating teaching materials, assessing student performance, and providing constructive feedback to support student growth. The role also involves staying current with industry trends, guiding students on digital marketing tools and platforms, and contributing to workshops or seminars that enhance employability. Collaboration with academic coordinators to ensure course quality and alignment with Aptech’s standards is an integral part of this role.

Qualifications

• Candidates should possess skills in Market Research and Consumer Behavior to effectively teach audience analysis and segmentation.
• Candidates should possess skills in Marketing Management and Marketing to explain strategy development, branding, and campaign planning.
• Candidates should possess strong Research skills to integrate up-to-date digital marketing trends, tools, and case studies into course content.
• Relevant experience in digital marketing (e.g., social media marketing, SEO/SEM, content marketing, analytics) in academic or industry settings.
• Bachelor’s or Master’s degree in Marketing, Business, Digital Media, or a related discipline; teaching or training experience is highly desirable.
• Ability to design structured course materials, deliver engaging classroom sessions, and assess learning outcomes effectively.
• Strong communication and presentation skills, with the ability to mentor diverse learners and support their career development.