Company Description

BerryBoost is a NextGen IT services and solutions company that supports leading global businesses, tech founders, entrepreneurs, and venture-backed startups with their software engineering needs. The company specializes in providing and managing deeply vetted offshore software developers in a convenient and cost-effective way. BerryBoost focuses on accelerating product development and innovation for clients across diverse industries. Team members collaborate with international stakeholders and cutting-edge technologies, contributing to impactful digital products. The work environment values professionalism, adaptability, and continuous learning.

Description:

Description

We’re looking for a results-driven Digital Marketing Executive to plan, run and optimise our paid and organic campaigns across multiple channels. You’ll own performance end to end, from idea and creative to tracking and reporting. You’ll also use AI tools to produce content faster and smarter.

Key Responsibilities:

• Plan, launch and optimise paid campaigns on Meta (Facebook and Instagram), Google Ads and LinkedIn Ads. Need expertise in both Paid and Performance Marketing.
• Manage performance marketing and improve CPA, CPL, ROAS and conversion rates through A/B testing and budget optimisation.
• Build and run email marketing campaigns, including newsletters, automation flows, segmentation and nurture sequences.
• Plan and execute WhatsApp marketing, including broadcasts, catalogues, chatbots and customer follow-ups.
• Create high-quality content (posts, reels, ad creatives, copy, blogs and email copy) using AI tools.
• Manage and grow the company’s LinkedIn, Facebook, Instagram, TikTok and X account viewers and followers and have expertise in YouTube monetization.
• Track, analyse and report on campaign performance using Google Analytics (GA4), Meta Business Suite and other dashboards.
• Set up and maintain tracking (Meta Pixel, UTM parameters, conversion events and Google Tag Manager).
• Research competitors, trends and audiences to find new growth opportunities.
• Work closely with the sales and design teams to generate quality leads and support business goals.

Requirements

• 2+ years of hands-on experience in digital marketing.
• Proven experience running paid campaigns and performance marketing, with measurable results.
• Strong knowledge of Meta Ads Manager, Google Ads and LinkedIn Campaign Manager.
• Experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot or similar).
• Experience with WhatsApp Business / WhatsApp Business API marketing.
• Working knowledge of Google Analytics (GA4) and Google Tag Manager.
• Experience on Sales Navigator.
• Hands-on experience with AI tools for content creation, such as ChatGPT, Claude, Midjourney, Canva AI or similar.
• Excellent written communication and copywriting skills.
• Analytical mindset, comfortable working with data and numbers.

Nice to Have

• Experience with Canva, CapCut, Hootsuite, Buffer, Later or similar tools.
• Knowledge of SEO and basic website optimisation.
• Experience with CRM tools and marketing automation.