Company Description

Meta Codecs Technologies (Pvt) Limited is a specialist IT company providing consulting, digital services, and software development solutions from its office in Lahore. Recognized as a top-tier tech organization, Meta Codecs focuses on cutting-edge expertise to support clients across diverse industries. The company helps organizations build strong brands, increase revenues, and improve operational efficiency through digital transformation. Team members work in an environment that values innovation, technical excellence, and practical business impact.

Role Description

This is a full-time, on-site Performance Marketer role based in Lahore. The Performance Marketer will plan, execute, and optimize data-driven digital campaigns across channels such as search, social media, and display to drive customer acquisition and revenue growth. Daily tasks include setting up and managing ad campaigns, monitoring performance metrics, performing A/B tests, and adjusting budgets and bids to meet ROI and KPI targets. The role involves collaborating closely with content, design, and development teams to align campaign messaging, landing pages, and user experience. The Performance Marketer will also prepare regular performance reports, provide insights to stakeholders, and recommend strategies for continuous improvement.

Qualifications

• Strong skills in performance marketing, including campaign planning, execution, and optimization across paid search and paid social platforms.
• Experience with analytics tools (e.g., Google Analytics, Meta Ads Manager, other ad platforms) to track KPIs, analyze data, and make data-driven decisions.
• Knowledge of conversion rate optimization, A/B testing, audience segmentation, and funnel analysis.
• Understanding of digital marketing fundamentals, including SEO basics, content alignment, and landing page best practices.
• Ability to collaborate effectively with cross-functional teams, communicate insights clearly, and manage multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Business, IT, or a related field, or equivalent practical experience.
• Prior experience in a performance marketing or growth-focused role, preferably within a tech or digital services environment.
• Strong analytical mindset, attention to detail, and willingness to stay current with emerging digital marketing trends and tools.

Location : Statelife Society, Lahore

Timing : 10am - 7pm