Job Description: Performance Marketing Associate

• Role Level: Entry to Mid-Level (0–3 Years Experience)
• Department: Growth & Marketing
• Location: On-site | 16-A Hali Road, Gulberg, Lahore
• Employment Type: Full-time

Role Overview

We are looking for an analytical, proactive, and detail-oriented

Performance Marketing Associate / Specialist

to execute, monitor, and optimize our paid acquisition campaigns. In this role, you will manage day-to-day operations across paid social and search, test direct-response creative concepts, and turn raw campaign data into actionable insights to lower customer acquisition costs and drive measurable growth.

Key Responsibilities

• Campaign Execution: Set up, launch, and manage paid campaigns across Meta Ads Manager (Facebook, Instagram), Google Ads (Search, Performance Max, YouTube), and LinkedIn Ads.
• Audience Strategy & Segmentation: Research and build high-intent audience sets, including demographic targeting, custom interest clusters, and value-based Lookalike Audiences.
• Budget & Bid Management: Monitor daily spend pacing to prevent over/underspending, execute bid adjustments, and maintain keyword and placement hygiene (negative keyword lists, audience exclusions, placement cleanups).
• Creative & Copy Testing: Write compelling direct-response ad copy, collaborate with designers on creative assets, and run structured A/B tests on hooks, formats, and angles to combat ad fatigue.
• Tracking & Hygiene: Ensure clean UTM tracking parameter hygiene across all campaign URLs, assist in verifying conversion events/pixels, and spot tracking discrepancies early.
• Reporting & Data Analysis: Track performance via Google Analytics 4 (GA4) and native platform dashboards; prepare weekly reports in Google Sheets/Excel highlighting spend, CPA/CPL, CTR, and ROAS.
• Landing Page Optimization: Identify post-click drop-offs and collaborate with web and design teams to implement on-page conversion rate optimization (CRO) tests.

What We Are Looking For

• Experience:
• Fresh Graduates: Degree in Marketing, Business, Analytics, Economics, Media Studies, or a related field, supported by internships, coursework, or demonstrable hands-on platform projects.
• Mid-Level (1–3 years): Proven hands-on track record building and managing live campaigns in Meta Ads Manager and Google Ads.
• Analytical Aptitude: Comfortable with numbers and spreadsheet modeling (Pivot Tables, VLOOKUP/XLOOKUP, data aggregation).
• Platform & Technical Literacy: Solid understanding of paid ad structures, GA4 metrics, and fundamental tracking principles (pixels, conversion tags, event triggers).
• Core Attributes: High attention to detail (budget pacing, UTM consistency), strong written communication skills, and an experimentation-first mindset.
• Nice to Have: Google Ads, Meta Blueprint, or HubSpot certifications; basic familiarity with Google Tag Manager (GTM).

What We Offer

• Competitive base salary with a performance-based incentive/bonus structure.
• Group Health Insurance.
• Group Life Insurance
• Provident Fund
• Clear career progression roadmap into senior performance management and growth strategy.
• Direct mentorship from senior marketing leaders and hands-on ownership of live ad budgets.
• Collaborative on-site work environment.