We’re Hiring: Performance Marketing Executive

Beta Web Solutions is looking for a results-driven Performance Marketing Executive to join our growing team.

Company Description

Beta Web Solutions is a digital marketing agency specializing in SEO, SEM, social media marketing, display advertising, and performance-driven content and copywriting. For over a decade, the company has helped clients grow their online presence, achieving strong results and maintaining an 80% client retention rate. The team focuses on understanding each client’s unique vision and goals, then tailoring strategies that drive measurable growth. In addition to performance marketing services, Beta Web Solutions delivers e-commerce development, web development, web and graphic design, and email marketing solutions with a strong emphasis on quality and timely delivery.

Role Description

This is a full-time, on-site Performance Marketing Executive role based in Lahore. The role involves planning, executing, and optimizing performance marketing campaigns across channels such as search, social media, and display. The Performance Marketing Executive will analyze data to improve campaign ROI, manage budgets, track key performance metrics, and prepare regular performance reports. Responsibilities also include collaborating with sales and marketing teams to align campaigns with business objectives, conducting market research to identify opportunities, and assisting in the development of marketing strategies that strengthen brand visibility and customer acquisition. The role requires consistent coordination with internal stakeholders to ensure campaigns are delivered accurately and on schedule.

Location: Valencia Town, Lahore

Working Hours: 5:00 PM – 2:00 AM

Working Days: Monday to Friday

Job Type: Full-Time | Onsite

What We’re Looking For:

We’re seeking a performance marketer with 3+ years of hands-on experience who can confidently manage and optimize paid advertising campaigns.

The ideal candidate should have strong expertise in:

• Google Ads

• Meta Ads

• TikTok Ads

• Advanced & Conversion Tracking

• Google Tag Manager (GTM)

• GA4

• Meta Pixel & Conversion API

• Retargeting & Funnel Optimization

• Campaign Performance & ROI Analysis

Key Responsibilities:

• Plan, launch, and optimize Google, Meta, and TikTok campaigns

• Implement and troubleshoot advanced tracking setups

• Monitor CPL, CPA, ROAS, conversions, and overall campaign performance

• Build and optimize retargeting campaigns and sales funnels

• Analyze campaign data and make performance-driven decisions

• Work closely with creative and marketing teams to improve ad performance

• Manage campaigns for international clients

What We Value:

• Minimum 3 years of practical performance marketing experience

• Strong hands-on experience with Google Ads and Meta Ads

• Advanced knowledge of tracking and conversion tracking

• Practical experience with TikTok Ads

• Strong analytical and problem-solving skills

• Good English communication skills

• Ability to work independently and take ownership of campaigns