Performance Marketing Officer
Job Overview
Job Description
We are looking for a Performance Marketer Officer to join our Ecommerce Department and support the planning, execution, monitoring, and optimization of digital advertising campaigns across platforms such as Meta Ads and Google Ads.
The ideal candidate should have a good understanding of digital marketing, campaign performance, audience targeting, and basic ecommerce analytics, with a strong willingness to learn and improve campaign performance.
Key Responsibilities:
1. Assist in planning and executing Meta and Google Ads campaigns for ecommerce brands.
2. Set up, monitor, and optimize campaigns based on performance objectives.
3. Monitor key performance metrics including ROAS, CPA, CPC, CTR, CPM, Conversion Rate, and Revenue.
4. Analyze campaign performance and identify areas for improvement.
5. Assist in audience creation, retargeting, lookalike audiences, and campaign segmentation.
6. Coordinate with the Content and Creative Team for ad creatives, videos, copies, and promotional campaigns.
7. Conduct basic competitor and market research to identify new advertising opportunities.
8. Monitor daily campaign spending and ensure budgets are utilized effectively.
9. Prepare daily/weekly/monthly performance reports.
10. Continuously test different audiences, creatives, ad copies, placements, and campaign strategies.
11.Stay updated with the latest Meta Ads, Google Ads,
Required Skills:
1. Basic to intermediate knowledge of Meta Ads Manager.
2. Basic understanding of Google Ads.
3. Understanding of ecommerce marketing and conversion campaigns.
4. Good knowledge of digital marketing KPIs and performance metrics.
5. Strong analytical and problem-solving skills.
6. Good communication and coordination skills.
7. Ability to work in a fast-paced ecommerce environment.
Preferred Qualifications:
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
1–2 years of experience in Performance Marketing / Digital Marketing / Ecommerce.
Experience working with Meta Ads and Google Ads will be preferred.
Experience in an ecommerce environment will be an added advantage
Location: Lahore
Employment Type: Full-Time
Salary: 70k - 90K
How to Apply
Interested candidates can submit their CV directly using the quick apply option. Candidates can also review openings on the official Bin Bakar International website.
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Performance Marketing Officer
Job Description and Requirements
We are looking for a Performance Marketer Officer to join our Ecommerce Department and support the planning, execution, monitoring, and optimization of digital advertising campaigns across platforms such as Meta Ads and Google Ads.
The ideal candidate should have a good understanding of digital marketing, campaign performance, audience targeting, and basic ecommerce analytics, with a strong willingness to learn and improve campaign performance.
Key Responsibilities:
1. Assist in planning and executing Meta and Google Ads campaigns for ecommerce brands.
2. Set up, monitor, and optimize campaigns based on performance objectives.
3. Monitor key performance metrics including ROAS, CPA, CPC, CTR, CPM, Conversion Rate, and Revenue.
4. Analyze campaign performance and identify areas for improvement.
5. Assist in audience creation, retargeting, lookalike audiences, and campaign segmentation.
6. Coordinate with the Content and Creative Team for ad creatives, videos, copies, and promotional campaigns.
7. Conduct basic competitor and market research to identify new advertising opportunities.
8. Monitor daily campaign spending and ensure budgets are utilized effectively.
9. Prepare daily/weekly/monthly performance reports.
10. Continuously test different audiences, creatives, ad copies, placements, and campaign strategies.
11.Stay updated with the latest Meta Ads, Google Ads,
Required Skills:
1. Basic to intermediate knowledge of Meta Ads Manager.
2. Basic understanding of Google Ads.
3. Understanding of ecommerce marketing and conversion campaigns.
4. Good knowledge of digital marketing KPIs and performance metrics.
5. Strong analytical and problem-solving skills.
6. Good communication and coordination skills.
7. Ability to work in a fast-paced ecommerce environment.
Preferred Qualifications:
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
1–2 years of experience in Performance Marketing / Digital Marketing / Ecommerce.
Experience working with Meta Ads and Google Ads will be preferred.
Experience in an ecommerce environment will be an added advantage
Location: Lahore
Employment Type: Full-Time
Salary: 70k - 90K
