We're Hiring: SEO & Digital Marketing Executive

Company: Codify Services

Location: Sheikhupura, Punjab, Pakistan

Job Type: Full-Time

Work Mode: On-site

Experience: 1–3 Years

About Codify Services

Codify Services is a software development company specializing in Housing Society Management Software, Property Management Software, Real Estate Software, ERP Solutions, Web Development, and AI-powered business solutions.

We are looking for a creative, analytical, and results-driven

SEO & Digital Marketing Executive

to improve our online visibility, increase organic website traffic, generate qualified leads, and strengthen our digital presence in Pakistan and international markets.

Key Responsibilities

Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis.
• Optimize website pages, landing pages, blogs, meta titles, descriptions, headings, and internal links.
• Perform technical SEO audits and identify indexing, crawling, and website performance issues.
• Develop SEO content strategies and topical authority for our software products.
• Implement structured data and schema markup where appropriate.
• Monitor keyword rankings, organic traffic, conversions, and website performance.
• Build quality backlinks through ethical outreach, guest posting, and relevant business listings.
• Optimize local SEO and Google Business Profile.
• Research SEO opportunities for Google AI Overviews and AI-powered search platforms.

Digital Marketing & Social Media

• Plan and manage marketing campaigns across LinkedIn, Facebook, and Instagram.
• Create engaging social media content, captions, and promotional campaigns.
• Support Google Ads and Meta Ads campaigns, including audience research and performance monitoring.
• Develop lead-generation strategies for our software solutions.
• Analyze campaign performance and recommend improvements.
• Collaborate with the sales and development teams to promote software products and generate business inquiries.

Reporting & Strategy

• Prepare regular SEO and marketing performance reports.
• Use analytics and marketing tools to measure results.
• Identify opportunities to improve conversions, lead quality, and marketing ROI.

Required Skills & Qualifications

• 1–3 years of practical SEO and digital marketing experience.
• Good understanding of on-page, off-page, technical, and local SEO.
• Experience with Google Search Console, Google Analytics 4, Google Keyword Planner, and SEO tools such as Ahrefs or Semrush.
• Knowledge of WordPress, website optimization, and content management.
• Understanding of keyword mapping, search intent, content optimization, and competitor research.
• Basic knowledge of social media marketing and paid advertising.
• Strong communication, analytical, and problem-solving skills.
• Ability to work independently and meet targets.

Preferred Qualifications

• Experience marketing software products, SaaS platforms, ERP systems, or B2B services.
• Knowledge of lead generation and conversion optimization.
• Understanding of Generative Engine Optimization (GEO) and AI search visibility.
• A portfolio of websites, campaigns, or SEO projects demonstrating measurable results.

What We Offer

• Competitive salary based on skills and experience.
• Professional growth and practical learning opportunities.
• Opportunity to work on real software products and B2B marketing campaigns.
• A collaborative and growth-oriented working environment.
• Performance-based career progression.

How to Apply

Interested candidates can apply through LinkedIn or send their CV along with relevant SEO project examples to

Codify Services

.

Please include your expected salary and notice period in your application.

Join Codify Services and help us grow our digital presence in Pakistan and international markets.

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