Company Description

OceanTech Global BPO is a business process outsourcing company that provides end-to-end support services, including sales, customer service, technical support, and more. The organization enables clients to focus on core business priorities while helping them grow through reduced operational and employee costs. By managing major operational functions, OceanTech Global BPO aims to deliver efficient, high-quality service at a competitive rate. The company focuses on long-term partnerships by easing budget pressures and improving overall business performance for its clients.

Role Description

The Social Media Marketing Specialist (Meta Lead Generation) is a full-time, on-site role based in Lahore. This role is responsible for planning, executing, and optimizing lead generation campaigns on Meta platforms (Facebook, Instagram) to support client acquisition and revenue growth. Day-to-day tasks include creating and managing paid ad campaigns, developing and scheduling social media content, monitoring performance metrics, and adjusting strategies based on data insights. The specialist will collaborate with marketing and sales teams to align campaigns with business goals, manage audience targeting and retargeting, and ensure brand consistency across all Meta channels. The role also involves staying current with platform updates, best practices, and emerging trends to improve lead quality and campaign efficiency.

Qualifications

• Strong proficiency in Social Media Marketing and Social Media Content Creation, especially focused on Meta platforms (Facebook and Instagram) for lead generation.
• Solid understanding of Digital Marketing and Marketing principles, including funnels, audience targeting, and campaign optimization.
• Excellent Communication skills, with the ability to collaborate across teams and present campaign performance and recommendations clearly.
• Experience managing Meta Ads Manager campaigns, including A/B testing, budget management, and performance tracking.
• Ability to analyze data, interpret metrics (CPC, CTR, CPL, ROAS), and make data-driven decisions to improve results.
• Good copywriting and visual content sensibilities for creating effective ads and social posts.
• Organized, detail-oriented, and able to manage multiple campaigns and deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience in a BPO, agency, or performance marketing environment is an advantage.