Company Description

Unicall Online Academy is a leading online tuition provider focused on making high-quality education accessible to students everywhere. The academy connects learners with highly qualified and passionate educators through a dynamic virtual learning platform. Its personalized, interactive approach supports diverse learning styles and paces, helping students understand challenging concepts and prepare for important exams. Unicall Online Academy is committed to empowering students with the knowledge, skills, and confidence needed for academic excellence and future success.

Role Description

The Digital Marketing & Performance Marketing Specialist will manage and optimize online marketing campaigns to increase brand awareness, student enrollment, and engagement. Day-to-day tasks include planning and executing digital marketing strategies, managing paid advertising campaigns, monitoring performance metrics, and optimizing campaigns based on data insights. The role also involves creating and coordinating content for social media, email marketing, and other digital channels, as well as collaborating with the team to ensure consistent brand messaging. This is a full-time, on-site role based in Lahore.

Qualifications

• Strong digital marketing skills, including experience with social media marketing, email campaigns, and online brand management.
• Performance marketing expertise, with hands-on experience in managing and optimizing paid campaigns (e.g., Google Ads, Facebook/Instagram Ads) and working with analytics tools.
• Content creation and communication skills, including the ability to develop clear, engaging marketing copy and visual concepts in collaboration with designers.
• Analytical and data-driven mindset, with the ability to interpret campaign metrics, generate reports, and make recommendations to improve ROI.
• Organizational and time-management skills, with the ability to handle multiple campaigns and priorities in a fast-paced environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Familiarity with the education or e-learning sector is an advantage.
• Ability to work collaboratively in an on-site team environment in Lahore and maintain a professional, inclusive approach with colleagues and students.