Company Description

InforMityx AI helps startups, SMEs, enterprises, and digital agencies build, modernize, automate, market, and scale digital businesses. The company combines AI, product engineering, data, cloud, and digital growth services to address a wide range of challenges, from launching SaaS products and modernizing platforms to increasing digital visibility and supporting dedicated technology teams. Its expertise spans AI solutions, product and software engineering, data and cloud, enterprise transformation, SEO, and digital growth. InforMityx AI works across industries such as SaaS, healthcare, logistics, edtech, e-commerce, retail, and enterprise technology, with a strong focus on clear communication, quality execution, transparent delivery, and measurable outcomes.

Role Description

The Content Marketing Campaigns & Planning Coordinator is a full-time, on-site role based in Lahore. This role is responsible for planning, coordinating, and executing content marketing campaigns across digital channels to support brand awareness, lead generation, and customer engagement. Day-to-day tasks include developing campaign calendars, aligning content topics with demand generation goals, collaborating with marketing, product, and sales teams, and ensuring timely production and publication of campaign assets. The coordinator will analyze campaign performance, optimize content and messaging based on data, and maintain consistent communication with stakeholders to keep campaigns on track. This role also involves monitoring market trends, competitor activities, and audience insights to refine content planning and support broader digital growth initiatives.

Qualifications

• Strong planning skills with experience in demand planning and production planning for marketing campaigns.
• Demonstrated analytical skills to interpret campaign data, performance metrics, and audience insights.
• Effective communication skills for cross-functional collaboration and stakeholder coordination.
• Experience in content marketing, digital marketing, or campaign management within B2B or technology-focused environments.
• Ability to create and manage campaign calendars, workflows, and deadlines in a fast-paced setting.
• Familiarity with marketing analytics tools, CRM or marketing automation platforms, and basic SEO concepts is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to prioritize multiple projects.