Company Description

InforMityx AI supports startups, SMEs, enterprises, and digital agencies in building, modernizing, automating, marketing, and scaling digital businesses. The company combines AI, product engineering, data, cloud, and digital growth expertise to address real business challenges across SaaS products, enterprise platforms, and digital visibility. Its services span AI and agentic solutions, product and software engineering, data and cloud, enterprise transformation, SEO and digital growth, and dedicated engineering teams. InforMityx AI works with diverse industries including SaaS, healthcare, logistics, edtech, e-commerce, retail, and enterprise technology. The organization emphasizes clear communication, quality execution, transparent delivery, and measurable outcomes for its clients.

Role Description

The Digital Performance and Marketing Campaigns Coordinator is a full-time, on-site role based in Lahore. This role is responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive performance and growth. Day-to-day tasks include coordinating campaign calendars, setting up and tracking campaigns, monitoring KPIs and performance metrics, and preparing regular reports and insights for internal stakeholders. The coordinator will collaborate with marketing, content, design, and product teams to ensure campaigns are aligned with overall business objectives and brand guidelines. The role also involves managing timelines, ensuring smooth project delivery, and supporting continuous improvement through testing, analysis, and documentation of campaign outcomes.

Qualifications

• Candidates should possess skills in Campaigns and Campaign Management to plan, execute, and optimize multi-channel digital marketing initiatives.
• Candidates should possess strong Communication and Writing skills to create clear briefs, collaborate with cross-functional teams, and produce concise campaign-related content.
• Candidates should possess Project Management skills to manage timelines, coordinate stakeholders, and ensure campaigns are delivered on schedule and within scope.
• Knowledge of digital marketing platforms and tools (e.g., Google Ads, Meta Ads, analytics tools, marketing automation) is highly beneficial.
• Ability to interpret data, track KPIs, and use performance insights to inform campaign improvements.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Experience in performance marketing, growth marketing, or campaign coordination within tech, SaaS, or digital services environments is an advantage.
• Strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced, collaborative setting.