Purpose

To drive deposit mobilization by acquiring new customers, managing high-value relationships, and growing the bank’s CASA and term-deposit portfolio. The role focuses on achieving business targets, strengthening customer relationships, and delivering tailored banking solutions while ensuring compliance with regulatory requirements.

Location:

Lahore & Islamabad

Qualification & Experience

• Bachelor’s degree in Business Administration, Finance, Economics, Commerce, or a related discipline.
• Typically 2–5 years of relevant banking experience in liability sales, relationship management, deposit mobilization, or business development.
• Experience in managing affluent, corporate, or high-net-worth customers is an advantage.
• Strong market relationships and an established customer network would be an added advantage.

Key Responsibilities

• Develop and manage a portfolio of high-value liability customers.
• Acquire new customers and grow the bank’s CASA and term-deposit portfolio.
• Achieve assigned monthly, quarterly, and annual deposit mobilization targets.
• Identify prospective customers through market visits, referrals, networking, and existing relationships.
• Build and maintain long-term relationships with individual, affluent, and corporate customers.
• Understand customers’ financial requirements and recommend appropriate deposit and banking solutions.
• Manage and grow deposits through Current Accounts, Savings Accounts, Term Deposits and other liability products
• Focus on New-to-Bank (NTB) customer acquisition and increase wallet share from existing customers.
• Regularly visit and engage with customers to strengthen relationships and increase deposits.
• Handle customer queries, complaints, and service-related issues by coordinating with relevant departments.
• Cross-sell and refer other banking products such as ATM card and digital banking.
• Maintain a healthy and profitable liability portfolio.
• Conduct periodic portfolio reviews and identify dormant, declining, or high-potential relationships.
• Ensure all customer onboarding and documentation complies with KYC, AML, and bank regulatory requirements.
• Coordinate with branch operations, and other departments to provide seamless customer service.
• Maintain accurate records of customer meetings, prospects, leads, and sales activities.
• Prepare and submit regular sales and portfolio performance reports to management.
• Participate in marketing campaigns, business events, customer meetings, and other acquisition activities.
• Ensure adherence to the bank’s policies, SOPs, compliance requirements and code of conduct.